A stand designed to invite
customers to a modern kitchen.

De Dietrich
Stand Design
Project developed at Latitudes
2011

In a multi brand store the environment is very crowded and the competition is high. The majority of each brand present follows designs of saturated colors or bright lights to capture customers attention. In this case I decided to go against that trend and so I designed a modern and cozy environment inviting customers to join this kitchen as if it were theirs.
De Dietrich is a brand that uses minimal and sober guidelines, designed and setted up to be a premium brand with premium household appliances.

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In this way the De Dietrich’s stand should be designed as a simple but really premium kitchen with all necessary appliances without forgetting the brand communication feature.

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Here the brand agent present in this space can sit while he is waiting for customers. However this area is not only for him, it was designed for everyone who wants to see the brand brochure.

These touchscreens are meant to control and track the car’s charging process but also could have the city's useful information or advertising spots. In this case anyone can use it when it’s not charging an electric car. 

These touchscreens are meant to control and track the car’s charging process but also could have the city's useful information or advertising spots. In this case anyone can use it when it’s not charging an electric car. 

These touchscreens are meant to control and track the car’s charging process but also could have the city's useful information or advertising spots. In this case anyone can use it when it’s not charging an electric car. 

These touchscreens are meant to control and track the car’s charging process but also could have the city's useful information or advertising spots. In this case anyone can use it when it’s not charging an electric car. 

Inside this stand they can see a set of products correctly mounted which gives the customers a better experience.

Each E-Plug has two fast charging points to charge two vehicles fast and at the same time.

Each E-Plug has two fast charging points to charge two vehicles fast and at the same time.

Each E-Plug has two fast charging points to charge two vehicles fast and at the same time.

Each E-Plug has two fast charging points to charge two vehicles fast and at the same time.

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Top View

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